Introduction:
Email
marketing as many of us know, can be a powerful and inexpensive method of
reaching our most active potential and/or existing customers. It can boost not
only our direct sales, but also our credibility and referrals.
One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In this article I'll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters -- hopefully resulting in a more rewarding marketing effort.
The right selection of words :
Many spam filters work by analyzing the email based on its content and the words used. Many words -- such as free, sex and so forth -- are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.
Later in this article I will show you a technique that I use to help me detect words that could trigger spam filters that I may have missed.
Pay attention to your formatting:
When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes. Overly large sized fonts will surely add to an email being flagged as spam, as will too many images (or not enough text).
Try and use a short and simple stylesheet rather than using font tags excessively. Most spam filters don't appreciate a multitude of font tags and inline formatting, and the more primitive filters can't detect stylesheets so they will not penalize as easily.
Consistency is king:
Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.
Whilst not directly affecting spam filters, this will enable your readers to distinguish your newsletter instantly, thus not reporting it as spam accidentally. Some spam filters work by querying a spam server, whereas others report individual emails as spam. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.
Being consistent with your timing of the newsletter also helps. For example, if you send a newsletter once per month (I personally don't recommend you send out any more than this, unless you've got something really interesting to say), then aim to send it out at the same time, on the same day each month.
Once again, your potential readers will learn to expect your email, adding professionalism and often improving open rates, also reducing accidental spam flagging as well.
Always use Double Opt-in :
Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.
This is very important because many people can accidentally enter an incorrect email address, or even the email address of someone else on purpose. When that person receives a newsletter they did not subscribe to, they will assume they have been spammed, and your newsletter (and possibly your web server) will be reported as spam.
Unsubscribe and Contact Information :
Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States. Contact information also allows a potential customer to contact you if need be.
Test, Test, Test :
The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example, I have a Gmail (http://www.gmail.com) account and a Hotmail (http://www.hotmail.com) account that I make sure I send my newsletter to. If the newsletter ends up in the junk folder, then I've got some work to do.
I also have a couple of email accounts with different web hosts that have spam filters in place. In particular, they mostly use spam assassin -- a popular piece of spam filtering software. Spam assassin is useful because every email that it flags as spam is given a report and a list of why that email was considered spam.
I also have a local spam filtering application called No Spam Today! for Workstations, that runs a local copy of spam assassin on my PC. It acts as a very close replica to the same software used on thousands of servers world-wide. By sending myself copies of the newsletter No Spam Today! -- using the spam assassin checking techniques -- gives me feedback as to why my email may have been flagged. If I’ve used words or formatting that I shouldn’t have, or if I’ve included too many images, etc.
Conclusion :
Avoiding spam filters when sending out legitimate newsletters can be a time consuming effort. However, as your contact list grows, it can also be a very beneficial exercise. I've watched open rates of just 2 to 3% soar to a massive 50% and over, simply by applying the techniques described in this article.
One of the major benefits of email marketing is that email is free, but obviously this is the same reason that spam has become so popular and so frustrating. With spam comes spam filters and with spam filters comes the blocking of legitimate email.
In this article I'll describe the basic steps you can take to help reduce the number of emails you send out that get blocked by spam filters -- hopefully resulting in a more rewarding marketing effort.
The right selection of words :
Many spam filters work by analyzing the email based on its content and the words used. Many words -- such as free, sex and so forth -- are very heavy spam trigger keywords. Your priority should be to avoid such words while keeping your newsletter as professional as possible.
Later in this article I will show you a technique that I use to help me detect words that could trigger spam filters that I may have missed.
Pay attention to your formatting:
When formatting your email, keep it simple and professional. Excessive use of different colors, fonts, sizes, images and so forth will result in a higher spam filtering rate. Keep your email as clean as possible, and try to stick to a maximum of 2 or 3 different font types and sizes. Overly large sized fonts will surely add to an email being flagged as spam, as will too many images (or not enough text).
Try and use a short and simple stylesheet rather than using font tags excessively. Most spam filters don't appreciate a multitude of font tags and inline formatting, and the more primitive filters can't detect stylesheets so they will not penalize as easily.
Consistency is king:
Use a template if you plan on sending newsletters consistently. This will make sure that all your newsletters look and feel the same. It will also add a touch of professionalism and branding to your newsletters.
Whilst not directly affecting spam filters, this will enable your readers to distinguish your newsletter instantly, thus not reporting it as spam accidentally. Some spam filters work by querying a spam server, whereas others report individual emails as spam. If your email gets reported as spam, then more than likely multiple spam filters will flag your email.
Being consistent with your timing of the newsletter also helps. For example, if you send a newsletter once per month (I personally don't recommend you send out any more than this, unless you've got something really interesting to say), then aim to send it out at the same time, on the same day each month.
Once again, your potential readers will learn to expect your email, adding professionalism and often improving open rates, also reducing accidental spam flagging as well.
Always use Double Opt-in :
Always make your contact lists double opt-in. This means that when a user subscribes to your contact list, they will be sent an email with a link that they must click on to confirm their subscription.
This is very important because many people can accidentally enter an incorrect email address, or even the email address of someone else on purpose. When that person receives a newsletter they did not subscribe to, they will assume they have been spammed, and your newsletter (and possibly your web server) will be reported as spam.
Unsubscribe and Contact Information :
Every newsletter you send out should contain a way for the reader to unsubscribe. Not doing so is illegal in some countries and is an instant sign of spamming. You should also display your contact information (Phone, Fax and Address) clearly, as this greatly increases confidence in your email and your company, as well as conforms to spam laws in the United States. Contact information also allows a potential customer to contact you if need be.
Test, Test, Test :
The key to avoiding spam filters is testing. The first method of testing I use is to send the newsletter to multiple email accounts with existing spam filters. For example, I have a Gmail (http://www.gmail.com) account and a Hotmail (http://www.hotmail.com) account that I make sure I send my newsletter to. If the newsletter ends up in the junk folder, then I've got some work to do.
I also have a couple of email accounts with different web hosts that have spam filters in place. In particular, they mostly use spam assassin -- a popular piece of spam filtering software. Spam assassin is useful because every email that it flags as spam is given a report and a list of why that email was considered spam.
I also have a local spam filtering application called No Spam Today! for Workstations, that runs a local copy of spam assassin on my PC. It acts as a very close replica to the same software used on thousands of servers world-wide. By sending myself copies of the newsletter No Spam Today! -- using the spam assassin checking techniques -- gives me feedback as to why my email may have been flagged. If I’ve used words or formatting that I shouldn’t have, or if I’ve included too many images, etc.
Conclusion :
Avoiding spam filters when sending out legitimate newsletters can be a time consuming effort. However, as your contact list grows, it can also be a very beneficial exercise. I've watched open rates of just 2 to 3% soar to a massive 50% and over, simply by applying the techniques described in this article.
Tuesday /
Wednesday = Increased Response
Studies
conducted by online research analysts have shown that the best days to perform
a mail-out to your list are Tuesday and Wednesday, as this is when people are
more receptive to communication. This means that they are more likely to read
your content and click on links, meaning more sales.
On Mondays,
everyone is still recovering from a hectic weekend. On Thursday and Friday,
people are already too busy looking forward to the weekend. We've actually
experimented with this, and received the best results by sending out emails at
around 2-3pm (American Pacific Time) on a Wednesday.
Email Marketing
# Harvesting way: The process/way through
which email is collected from google, linkedin, facebook, twitter etc.
# Opt-in way: The process by which email
is collected from those website (must be own) where visitor subscribe by their
email.
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Search String
site:us.linkedin.com/pub/
"gmail.com" OR "yahoo.com" OR "ymail.com" OR
"msn.com" OR "hotmail.com" OR "mac.com" OR
"ovimail.com" OR "verizon.com" OR "aol.com" OR
"mail.com" OR "digital
marketing agency" OR "digital marketing agencies" OR "online marketing agency" OR
"digital marketing companies"
OR "digital marketing company"
OR “internet marketing agency” OR “digital marketing firm” OR “social media marketing agency”
OR “digital marketing consultant”
################################################################################################################################
Email
Check (on gmail): Rapportive (https://rapportive.com)
Email
Tester: http://www.mailtester.com/testmail.php
######################################################################################################################################################
# How
to use email extractor
2. Paste your content into the input window
3. You can use “per line” instead of “comma” in the separator box. As a result, no need to replace the “comma” sign by space.
#
Email Template
1.
Use mailchimp
2.
Avoid spammy word e.g. buy now, $$$, shop now etc.
Spammy
word for email template
4U
|
Claims
you are a winner
|
For
instant access
|
Accept
credit cards
|
Claims
you registered with Some Kind of Partner
|
For
just $ (some amt)
|
Act
now! Don’t hesitate!
|
Click
below
|
Free
access
|
Additional
income
|
Click
here link
|
Free
cell phone
|
Addresses
on CD
|
Click
to remove
|
Free
consultation
|
All
natural
|
Click
to remove mailto
|
Free
DVD
|
Amazing
|
Compare
rates
|
Free
grant money
|
Apply
Online
|
Compete
for your business
|
Free
hosting
|
As
seen on
|
Confidentially
on all orders
|
Free
installation
|
Auto
email removal
|
Congratulations
|
Free
investment
|
Avoid
bankruptcy
|
Consolidate
debt and credit
|
Free
leads
|
Be
amazed
|
Copy
accurately
|
Free
membership
|
Be
your own boss
|
Copy
DVDs
|
Free
money
|
Being
a member
|
Credit
bureaus
|
Free
offer
|
Big
bucks
|
Credit
card offers
|
Free
preview
|
Bill
1618
|
Cures
baldness
|
Free
priority mail
|
Billing
address
|
Dear
email
|
Free
quote
|
Billion
dollars
|
Dear
friend
|
Free
sample
|
Brand
new pager
|
Dear
somebody
|
Free
trial
|
Bulk
email
|
Different
reply to
|
Free
website
|
Buy
direct
|
Dig
up dirt on friends
|
Full
refund
|
Buying
judgments
|
Direct
email
|
Get
It Now
|
Cable
converter
|
Direct
marketing
|
Get
paid
|
Call
free
|
Discusses
search engine listings
|
Get
started now
|
Call
now
|
Do
it today
|
Gift
certificate
|
Calling
creditors
|
Don’t
delete
|
Great
offer
|
Can’t
live without
|
Drastically
reduced
|
Guarantee
|
Cancel
at any time
|
Earn
per week
|
Have
you been turned down?
|
Cannot
be combined with any other offer
|
Easy
terms
|
Hidden
assets
|
Cash
bonus
|
Eliminate
bad credit
|
Home
employment
|
Cashcashcash
|
Email
harvest
|
Human
growth hormone
|
Casino
|
Email
marketing
|
If
only it were that easy
|
Cell
phone cancer scam
|
Expect
to earn
|
In
accordance with laws
|
Cents
on the dollar
|
Fantastic
deal
|
Increase
sales
|
Check
or money order
|
Fast
Viagra delivery
|
Increase
traffic
|
Claims
not to be selling anything
|
Financial
freedom
|
Insurance
|
Claims
to be in accordance with some spam law
|
Find
out anything
|
Investment
decision
|
Claims
to be legal
|
For
free
|
It's
effective
|
Join
millions of Americans
|
No
questions asked
|
Reverses
aging
|
Laser
printer
|
No
selling
|
Risk
free
|
Limited
time only
|
No
strings attached
|
Round
the world
|
Long
distance phone offer
|
Not
intended
|
S
1618
|
Lose
weight spam
|
Off
shore
|
Safeguard
notice
|
Lower
interest rates
|
Offer
expires
|
Satisfaction
guaranteed
|
Lower
monthly payment
|
Offers
coupon
|
Save
$
|
Lowest
price
|
Offers
extra cash
|
Save
big money
|
Luxury
car
|
Offers
free (often stolen) passwords
|
Save
up to
|
Mail
in order form
|
Once
in lifetime
|
Score
with babes
|
Marketing
solutions
|
One
hundred percent free
|
Section
301
|
Mass
email
|
One
hundred percent guaranteed
|
See
for yourself
|
Meet
singles
|
One
time mailing
|
Sent
in compliance
|
Member
stuff
|
Online
biz opportunity
|
Serious
cash
|
Message
contains disclaimer
|
Online
pharmacy
|
Serious
only
|
MLM
|
Only
$
|
Shopping
spree
|
Money
back
|
Opportunity
|
Sign
up free today
|
Money
making
|
Opt
in
|
Social
security number
|
Month
trial offer
|
Order
now
|
Special
promotion
|
More
Internet traffic
|
Order
status
|
Stainless
steel
|
Mortgage
rates
|
Orders
shipped by priority mail
|
Stock
alert
|
Multi
level marketing
|
Outstanding
values
|
Stock
disclaimer statement
|
Name
brand
|
Pennies
a day
|
Stock
pick
|
New
customers only
|
People
just leave money laying around
|
Stop
snoring
|
New
domain extensions
|
Please
read
|
Strong
buy
|
Nigerian
|
Potential
earnings
|
Stuff
on sale
|
No
age restrictions
|
Print
form signature
|
Subject
to credit
|
No
catch
|
Print
out and fax
|
Supplies
are limited
|
No
claim forms
|
Produced
and sent out
|
Take
action now
|
No
cost
|
Profits
|
Talks
about hidden charges
|
No
credit check
|
Promise
you …!
|
Talks
about prizes
|
No
disappointment
|
Pure
profit
|
Tells
you it’s an ad
|
No
experience
|
Real
thing
|
Terms
and conditions
|
No
fees
|
Refinance
home
|
The
best rates
|
No
gimmick
|
Removal
instructions
|
The
following form
|
No
inventory
|
Remove
in quotes
|
They
keep your money — no refund!
|
No
investment
|
Remove
subject
|
They’re
just giving it away
|
No
medical exams
|
Removes
wrinkles
|
This
isn’t junk
|
No
middleman
|
Reply
remove subject
|
This
isn’t spam
|
No
obligation
|
Requires
initial investment
|
University
diplomas
|
No
purchase necessary
|
Reserves
the right
|
Unlimited
|
Unsecured
credit/debt
|
We
honor all
|
Will
not believe your eyes
|
Urgent
|
Weekend
getaway
|
Winner
|
US
dollars
|
What
are you waiting for?
|
Winning
|
Vacation
offers
|
While
supplies last
|
Work
at home
|
Viagra
and other drugs
|
While
you sleep
|
You
have been selected
|
Wants
credit card
|
Who really wins? |
Your
income
|
We
hate spam
|
Why
pay more?
|
|
Reference:http://emailmarketing.comm100.com/email-marketing-ebook/spam-words.aspx
##################################################
Amazon SES (Simple Email Sevices)
Cost: $1/10,000 mail
Amazon ses+mail sender
|
To know
more what Mithun vaia said and to see screenshot, please go to the link below:
# Email
Autoresponder
To know about autoresponder, go to the link:
